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Web based contact strategy diagram v2.0 | by keatster55
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Web based contact strategy diagram v2.0

The diagram above illustrates a typical campaign contact strategy with the Web site at the heart of the dialogue. It shows how all on-line and off-line channels can be fully integrated and connected to the Web site to ensure that highly targeted and relevant user journeys can be achieved based on how much we know about the user and the channel that has referred them to the Web site.

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Taken on March 30, 2010