Van Gogh's Pizzeria is an eclectic, one-of-a-kind restaurant. Van Gogh’s features local artists artwork throughout the restaurant. The pizza box flaps contain information on the featured artists as well as painting tips.
My concept for the pizza box was to place hand prints on the box to make the consumer feel like an artist. The consumer is an artist because of the “art” that they have created when they ordered their pizza. The pizza box looks as though someone was painting and then picked up the pizza box while their hands were still wet with paint. The white space on the pizza box represents a blank canvas. I wanted to emphasize that Van Gogh’s Pizzeria is a unique restaurant, so I avoided using red and green in the branding because those are the typical colors for a pizzeria.