Google's Master Plan

The Master Plan has many paths. Some turn to the dark side, and most lead to user happiness…

(Text is more readable at full size, or next frame, and people have added mouse-over notes for many of the steps)

Comments and faves

  1. Ross Mayfield, Brett L., nickle, Tonie, and 353 other people added this photo to their favorites.

  2. Billy The Kid [deleted] (96 months ago | reply)

    I love how hiring software engineers leads to dead ends and all good things come from hiring network engineers, Richard Branson or rouge scientists.

  3. of bedbugs and bad habits (96 months ago | reply)

    Google OS! Oh, and crop circles.

  4. tyleremerson (96 months ago | reply)

    SJ: Which Google building did you see this in?

  5. jurvetson (96 months ago | reply)

    Bldg 43, first floor.

  6. Fintan (96 months ago | reply)

    very funny.

  7. davemc500hats (96 months ago | reply)

    been there, seen that ;)

  8. zachlipton (96 months ago | reply)

    You don't have a pic though of the awesome dynamic globe showing search queries as they come in from around the globe. That's far more amusing then the whiteboard.

  9. jurvetson (96 months ago | reply)

    Billy: tell us how it goes.

    Zachlipton: au contraire. This is the first photo of a 4 panel sequence. The globe is here on panel 4.

    They filter the queries that they show (adult language, etc.), so the really funny ones are missing.... ;-)

  10. KelsaaCPH (96 months ago | reply)

    I can't see the plan for the hovering Googlebot they're developing that'll wake me up humming around my apartment and then, in an almost-convincing-but-still-creepily-syntheti c voice say, "I'm a Googlebot. I'm indexing your life…"

  11. Sympa-Inspir (96 months ago | reply)

    umm... lo.. would the world stop turning if i google searched for this image..? lol..

  12. Imajilon (96 months ago | reply)

    Can't wait to show this to the folks at work (Symantec-Veritas) . . . they always laugh at me when I do this on the white boards there. Vindication is sweet!!

  13. jurvetson (96 months ago | reply)

    Good luck Billy!

  14. p0p0p0p (95 months ago | reply)

    re steve jackson: bing back the Metaverse!

    imho MOO has yet to be topped wrt collaborative netowrked content damangleovpment catbuttwrangleware

  15. Patrick Houlihan (95 months ago | reply)

    Congratulations! This image is one of Flickr's Most Interesting photos for 25 June 2005. Would you please add it to the Interestingness pool? It will be a great addition!

    (Interestingness is a cool new Flickr feature. About Interestingness)

  16. matthew1471 (94 months ago | reply)

    You laugh, you cry...but prehaps Google really could buy out a version of Linux and call it "Google OS"... hell everyone would PAY huge money to go and buy it if "google says so"!

    Even if they just rebadged knoppix people would use it...

  17. Billy The Kid [deleted] (94 months ago | reply)

    Google would not have to "buy out" any existing Linux packager. They already operate thier own, re-vamped, souped-up, clusterfied, hyper version of Linux within thier own clusters. I would love to see it available for download, but I just can't see them giving away all that work to competitors and other cluster admins.

  18. Phil_Hale (91 months ago | reply)

    Give me a break! Surely the third sub-group of the higher Network Structure would have to link to the Portal via Dev IA to facilitate the Local Server grammer...
    or am I missing something ?

  19. jurvetson (91 months ago | reply)

    Well, remember they can fold space.

    So many of the links span the hypertorus of the multiverse.

  20. patisfaction ~ censored [deleted] (91 months ago | reply)

    i know u alwayz keep me company @ da XK views groups
    :p
    but WTF almost 50K on this1!
    & without t&a!
    u must have a hi traffic blog ;)
    got more of these huge hitters?

  21. jurvetson (91 months ago | reply)

    heh... these are up there....
    Warning The Incredible Elastigirl Olympus Stylus HALLE's Eye Making a Zebra My, that's a big rocket

  22. Phil_Hale (91 months ago | reply)

    damn it, i keep forgoting about the folding space thing.
    now i feel really stupid - it gets me every single time!

  23. jeremydouglass (89 months ago | reply)

    WRT has a short article about the process of adding notes to this diagram.

  24. GôDiNô (89 months ago | reply)

    Only 50.000 vues for that?people don't know what they are missing!

  25. jurvetson (89 months ago | reply)

    Sure enough, one of the early items on the Master Plan is a "Space Station." I was looking at the Moon last night with a mirror lens, and I found the Google Copernicus Center.... They are hiring.

  26. jasmine008 (85 months ago | reply)

    Somewhere, there should be a spot "take over the world." Remember the Pinky and the Brain skits? Yeah. =)

  27. snog59 (84 months ago | reply)

    Hello all, Im new here please check out my pics and give me your comments. Thanks, Snog

  28. ¥€$ (83 months ago | reply)

    How they'll rule the world?
    ¥€$

  29. p0p0p0p (83 months ago | reply)

    i wish "background checks" wasn't in the list of services.... er i mean hee woo ha ha ha

  30. Miika Niemelä (80 months ago | reply)

    It seems that buying a lot of tin foil is not a bad idea, also learning to make some cool hats out of it is a good skill :)

    Orbital mind control ftw! :)

  31. steveandelliewedding (80 months ago | reply)

    Save some for me!

  32. delta16v (79 months ago | reply)

    And others it is dense seriousness?

  33. Vince-Photo [deleted] (76 months ago | reply)

  34. Barack Obama is my homeboy (74 months ago | reply)

    surely somewhere, it says "flush the remains of yahoo down the toilet"

  35. Amaresh S K (72 months ago | reply)

    lol nicely done

  36. Brian O'Mahony (68 months ago | reply)

    Hi, I'm an admin for a group called One Hundred Thousand Club (100,000 Photostream Views), and we'd love to have your photo added to the group.

    ...and feel free to post some of your best shots and join the group if you have time. Thanx.

  37. GroupFounder (67 months ago | reply)

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  38. danperry.com (64 months ago | reply)

    So THAT'S what the plan is. Thanks so much for sharing.

    The more you know, right?

    :)

  39. jurvetson (64 months ago | reply)

    Oh, he's an arm full...

    Richard Branson Retrospectacle

  40. Sean Liang (61 months ago | reply)

    It's what google becomes google.... amazying...

  41. jurvetson (60 months ago | reply)

    [provoking comment has since been deleted I see... hit and run]

    So the SEO spammers are even reaching out to pictures of Google!?!
    Wow - you guys know no bounds....
    =)

  42. yorum83 (60 months ago | reply)

    So THAT'S what the plan is. Thanks so much for sharing.
    www.orguleri.com

  43. kpss (58 months ago | reply)

    woooww so good picture :)

    kpss

  44. amitp (57 months ago | reply)

    From the master plan: "Browser" (between "Portal" and "Google OS"). Someone should make a list of all the things that were on the plan back in 2005 and are now real Google products. (Health? Checkout? Portal? Office? Chat? Finance?)

  45. jurvetson (57 months ago | reply)

    yeah, some people thought it was a joke...

  46. background.checker (57 months ago | reply)

    yeah chaizilla, i believe public background check won't be there. lolz!

  47. 198401 (54 months ago | reply)

    thank you !good picture

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