Throw No Stones

I would be much more deeply in love with the design if the apple was 3D. For the first time we'd see a 3D apple--and one suspended and just out of reach of the people passing on the sidewalk. And of course it would have a juicy 3D bite taken out of it.

No.. that would suck.

I don't think 3D would work with the bite taken out.. it would probably look funny... and it's just not Apple simplicity.

Yellow cabbie.

I love that even the lift shaft is made of glass.

It would distroy their brand consistency. every store has a similar logo representation. And correct me if I'm wrong, this logo is 3-D is it not? I think you mean 3-D as in the glossy gem A LA 1998's bondi blue iMac. (hi its 2006 move on)

I thought he was referring to an actual full spherical-type apple that is an apple from every direction. And yes, anything not "flat" is in effect 3D.

apple 3D? read my post below...

But is it impact resistant and to what extent.

Would Bill Gates ever walk in through this entrance?

two more yellow cabs - pointless as the other one.

You should be looking in the other direction, sir.

Tom Cruise is bound to fall through this in M:I:4...

its a crop sign o noes

Trackback: We quote this image and comments as an example of Interactive Web at http://comm.asuutoblog.net/2006/08/25/show-your-guts-nancy-lee/

Nancy

The new Apple Store will open in NY tomorrow... and as is appropriate for the city that never sleeps, it will be open 24/7. I'm still pondering that…

Literary agent John Brockman emailed this photo to some friends. It is the view from EDGE headquarters.

Dvorak posits that Jobs personally designed the store. The design reminds me of an x-ray of the original NeXT Cube… continuing the cubist design leitmotif.

And for those who doubt that the Apple CEO would get involved in the details of retail architecture, I am reminded of my first days on the job at NeXT. As we walked around the building, my colleagues shared in hushed voices that Jobs personally chose the wood flooring and various appointments. He even specified the outdoor sprinkler system layout.

I witnessed his attention to detail first hand during a marketing reorg meeting. Jobs requested that the org charts be reprinted with the particular blue and green colors of his choosing, and provided the Pantone numbers to remove any ambiguity.

Jobs also had very strong opinions about the Apple Keyboard… But therein lies the Jobs magic. Apple is no Kodak.

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Comments

eye of einstein says:

pondering...
Posted 44 months ago. ( permalink )

g.o.w. says:

This is amazing - is the shop below ground?
Posted 44 months ago. ( permalink )

Billy The Kid says:

Only from a man this obsessed with quality and detail could such great products spur forth. This is a great story and fits exactly with what I imagine modern day product design "approval" meetings proceeding like.
Posted 44 months ago. ( permalink )

BenODen says:

That's so wild that he gets so involved in the details. I suppose you could make a case that after the idea, the implementation details are vital to the success or failure of the product that brings that idea to life, yah.. Funny how some people can't pull it off and get haranged for micromanagement...

Such a very cool store though. 'oook at eeee! I'm shopping apple!'
Posted 44 months ago. ( permalink )

Judy B says:

Perhaps Einstein was correct when he posited that genius is the infinite capacity for taking pains....
Posted 44 months ago. ( permalink )

jurvetson says:

Hmmm.... I guess there was an allegorical forshadowing of this glass house at the Palo Alto store in March...

Posted 44 months ago. ( permalink )

Gwen's River City Images says:

Man, I'd love to be able to go to an Apple store at 2 am. UBER-COOL!
Posted 44 months ago. ( permalink )

TheAlieness GiselaGiardino²³ says:

we had the louvre crystal pyramid in paris, now we will have the apple crystal cube in new york.
Posted 44 months ago. ( permalink )

ZeeZ says:

this is just too good to be true..didnt anyone notice that theyre building a whole store underground? =S
Posted 44 months ago. ( permalink )

Timmargh says:

Is the circular bits inside a lift for us crips?
Posted 44 months ago. ( permalink )

pfflyerpf says:

((((())))))
Posted 44 months ago. ( permalink )

benjiman says:

I love this design. And it really is an interesting use of that retail space. For years that underground mall/resturant space there never really worked. Now maybe it will.

As a New Yorker its always interesting to see the famous locales of NYC evolve with the vision and zeitgeist of the times.
Posted 44 months ago. ( permalink )

ultrascott says:

I think I want to live there :-P
Posted 44 months ago. ( permalink )

Todd Huffman says:

Is that an elevator running up the middle? Elsewise, how is that ADA compliant?

Pretty hot design, though what is he going to do once modernist architecture is unfashionable? Geez, what if black turtlenecks go out too?
Posted 44 months ago. ( permalink )

Trajan K says:

I have to agree with Gigi.
Posted 44 months ago. ( permalink )

ken mccown says:

I have friends that have designed and built projects for him, and yes, he gets *WAY* involved in all of the details! It's certainly too much for any professional's taste.
Posted 44 months ago. ( permalink )

Lil' Mike says:

Where in NY is this?
Posted 44 months ago. ( permalink )

TheAlieness GiselaGiardino²³ says:

that´s serious... it´s a complication if one sole person is the main hinge in an organization´s mechanism, regardless which position this person occupies in the firm.

Didn´t know about this. I wonder, naturally, then...

Does Apple have a self of its own -which will transcend Jobs eventually-? Or if it is like Mazinger-Z, a huge but selfless robot digited by one man inside -which ultimate fate is that of its owner-?
Posted 44 months ago. ( permalink )

Philip Seymour says:

For everyone who's going to start sobbing about ADA compliance, that IS a glass elevator. Just for you. And I wouldn't worry too much about glass shattering, the cube is probably built out of the same super-tough glass used on the glass staircases in other flagship stores, and in high-rise office buildings.
Posted 44 months ago. ( permalink )

Timmargh says:

I wouldn't "start sobbing about ADA compliance" as a) I'm not one of those crips and b) I live in the UK - I was just curious.
Posted 44 months ago. ( permalink )

crazyegg95 says:

its interesting but its an obvious IMPei ripoff.
Posted 44 months ago. ( permalink )

benjiman says:

Lil Mike, its at the corner of 5th and 59th I think, at the GM building, across from the Bergdorf's Mens Store.
Posted 44 months ago. ( permalink )

eimhinr says:

i knew architects loved glass but this is a bit excessive, i wonder what kind of u values it has?..
Posted 44 months ago. ( permalink )