so dennys is doing this promotion where people can come in for a free grand slam breakfast from 6am - 2pm. i didn't think i was going to do this but i woke up real early so what the heck? i got there exactly at 6am and it was already busy with maybe 20 plus people waiting in line. thankfully i was alone and i managed to grab a seat at the counter with practically no waiting time. i heard from the waiters that they only had two cooks and more were coming later at 7am. naturally it did take longer than normal to get my order taken and for my food to arrive and even longer for my bill to get to me. i didn't mind as i don't have anywhere to go today. bear in mind this is all going on between 6am and 6.45am.
so why does dennys do this? well according to an article on msn:
- 1,560 restaurants participating in this promotion
- an estimated 2 million people expected to partake in this
promotion
- value of grand slam breakfast is $5.99
- with those numbers, this promotion has a face value of $15,457,075
- cost to prepare food is maybe 25% or 30% of the actual cost which
translates to dennys spending $4,637,122.
- food is free, but drinks aren't. with an average of $1.70 spent per
person drinks, you're looking around at around $4,250,000 in drink
revenue.
- that basically means that they will end up spending around $400,000
for this entire promotion. the free press that comes with all this
makes this all worth it.
source: blogs.moneycentral.msn.com/smartspending/archive/2009/02/...
Blu3_Sky777, foodie7868796, milkbread_coffee, alpaine, and PaintpotsandDaydreams added this photo to their favorites.

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Joits 52 months ago | reply
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Seen on my Flickr home page. (?)
jazn 52 months ago | reply
Ren told me that his receipt ended up saying 4 waters 4 grand slam and a bunch of $0.00s
He didn't know how much to tip since 15% of zero was....zero
Joits 52 months ago | reply
jazn
... haha, that's funny man. i ordered hot tea which was like $1.50 or something and then i tipped the poor waitress another $2 since it was really busy!
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James Cridland 46 months ago | reply
Mmm, breakfast. I've used this in a blog post which will appear here tomorrow morning, UK time. Thanks for posting it creative commons.