It appears that some advertising company was asked by a Tokyo distributor to do a special ad for Christmas for the Passion of the Christ DVD. Apparently nobody who was actually Christian got to review the ad before it was posted for thousands of people to see on their way home for Christmas Eve. Location: Ebisu Station, Tokyo, Japan
(this is a photo a took a long while ago, just moving it to Flickr. It was originally posted for friends in 2005 and then BoingBoing pointed to it later in the year)
Upon further examination, the text says "Christ's death gave birth to Chrismas. Learn about the unknown truth here." -- So this really isn't a tone-deaf ad, but a very clever one (just meant for the Japanese audience).