New Espresso Label

The farm's included are here. One third Finca La Fany, one third El Borbollon and one third La Rosa.

We are concious of the sacrifice of space for the contents, and want to find a way to improve it.

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Comments

Supreme Roastworks says:

And the content? ;)
Posted 9 months ago. ( permalink )

King Seven says:

Noted. (pun intended)
Posted 9 months ago. ( permalink )

Fresh Ground says:

that's very pretty.
Posted 9 months ago. ( permalink )

21st Street Coffee and Tea says:

Nice. I like it a lot. Looks like wordle...
wordle.net/
Posted 9 months ago. ( permalink )

Comet Coffee says:

...but how does it taste?

Oh, I see, nevermind.
Posted 9 months ago. ( permalink )

DrinkMoreCoffee says:

I like it. The first thing I look for on a new bag of coffee is a description to the flavor profile.
Posted 9 months ago. ( permalink )

Jason Coffee says:

I dig it! Upfront about the flavor profile. Very upfront. So upfront, you can't ignore it.
Posted 9 months ago. ( permalink )

Curt B says:

That label is sweet, crisp and clean.
Posted 9 months ago. ( permalink )

nalundgaard says:

Very sweet idea! I love the square mile logo too.
Posted 9 months ago. ( permalink )

Gobs says:

Any stickers/ label on the other side of the bag?
Posted 9 months ago. ( permalink )

flippantfiasco says:

That's a whole lot of flavour and/or aroma components in one blend!
Posted 9 months ago. ( permalink )

I reckon it's a great idea, but that label has too much upfront information on it in my opinion. The tag cloud would be better if you focussed on maybe 3 or 4 characteristics which stand out the most The more subtle characterisitics could be in a smaller font.

That way a quick glance tells you what you need to know and a further examination will reveal much more detail.

I guess there is also the issue of the designers having to fit it in to a neat square which governs your font size and to a certain extent. I'm not so sure it would look bad were it not a neat square though (like a traditional tag cloud). It would likely be more eye catching as at the moment it could almost be mistaken for being simply a pattern, at a distance.

I'm sure you've explored all the options anyway. Good work.

Wow... long flickr comment!
Posted 9 months ago. ( permalink )

Mentness says:

You do love the texture don't you.....

That place Lorna and I were talking about with all the old printing blocks was on Greek Street I think.

Pass 'The Milk Bar' on your right and go left down greek street and it's on your left. About a 20 foot wall of old printing blocks extending down to the basement.
Posted 9 months ago. ( permalink )

sweetmarias says:

can you return the coffee if you don't get the lime oil flavor?
Posted 9 months ago. ( permalink )

King Seven says:

You can and should!
Posted 9 months ago. ( permalink )

e.l.y.s.e says:

love love love it. i have seen so many crappy designed coffee labels hiding amazing coffee it's so great to see something new and exciting highlighting what i'm sure tastes as good as it looks, though i haven't had the privilege to taste it! (and apparently i love to write ridiculous run-on sentences). but very nice, very very nice.
Posted 8 months ago. ( permalink )

Tim Varney says:

does the size of the font correspond to the amount of that particular characteristic? i guess it would be a logistical nightmare to arrange...
Posted 8 months ago. ( permalink )

King Seven says:

The font is supposed to match the likelihood of that particular flavour. Our designers were not happy about this idea!
Posted 8 months ago. ( permalink )

brentinfp says:

What you SHOULD have done, is have no taste descriptors on the label, so as not to influence us, then once we tasted it, there is a layer we could peel off to reveal the tasting notes.
Posted 8 months ago. ( permalink )

King Seven says:

Ha!
Posted 8 months ago. ( permalink )

nalundgaard says:

James, I managed to get some of this stuff a couple weeks ago. This pull was my best one, and it reminded me of the anise in chai tea. Great stuff, thanks!
Posted 8 months ago. ( permalink )

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Taken on October 14, 2008

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New Espresso Label

Comments

Supreme Roastworks says:

King Seven says:

Fresh Ground says:

21st Street Coffee and Tea says:

Comet Coffee says:

DrinkMoreCoffee says:

Jason Coffee says:

Curt B says:

nalundgaard says:

Gobs says:

flippantfiasco says:

tristanstephenson says:

Mentness says:

sweetmarias says:

King Seven says:

e.l.y.s.e says:

Tim Varney says:

King Seven says:

brentinfp says:

King Seven says:

nalundgaard says:

Would you like to comment?

King Seven's photostream

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