NYC Taxi Logos

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I don't care what the chairman of the TLC thinks. I think this is ugly. How this brings the appearance of taxis into the 21st century is beyond me. Unless it is following some purposefully ugly concept where the designer is co-opting the style of some cultural group or phenomenon. That's very trendy. The style feels kind of retro in a bad way to me, as in bad the way fussy ironic hipsterism tries too hard to be bad. The mishmash of the new NYC logo (ugh) and the smushed-in TAXI with the bad kern is painful. The checkers are fussy and weak. Couple this with the loud Garden In Transit flower decals parading around town and we have a truly garish movable feast.

Here's what other designers had to say:
cityroom.blogs.nytimes.com/2007/10/15/reviews-trickle-in-...

I agree with Michael Rock. Bring back the stencil. Or use Richard R's simple design concept here:
cityroom.blogs.nytimes.com/2007/10/22/readers-redesign-th...

Comments

dancharvey says:

That bubble font is a poor selection for new york. I could see it being a fun choice for say, ohio (where the shape could complement the word) but its just weak and inappropriate for nyc. We don't have round edges here. We're sharp, pointy, to the point, gruff, pot-holed, etc.
Posted 7 months ago. ( permalink )

Marxellus says:

I agree!!!
Posted 7 months ago. ( permalink )

m.mchenry [deleted] says:

oh it's not that bad
Posted 5 months ago. ( permalink )

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Taken on October 23, 2007

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