The lion is very large and frighteningly powerful. The lion is generally used in human societies to represent royalty and strength. I wanted this type to seem threatening and somewhat sleek/formal. The letters are generally thick and the serifs are very sharp points leading up through the actually bodies of the letters. The head and mane of the lion help it to look more fearsome and a lot stronger. This is why I chose to make the capital L dominant and the most intimidating of the group.