Be Prepared: Companies Must Ascend the Social Business Hierarchy of
Needs
In a tribute to Maslow’s work on our individual hierarchy of needs, we
noticed a pattern than companies undergo a similar growth. Companies
must fulfill the requirements at the bottom of the pyramid and then
layer on top of success, building each layer. To date, we found only
a few companies that are getting near enlightenment, which we will
feature in our upcoming work. Here’s a pattern we found from the
advanced companies:
1) Foundation: First, develop a business plan and put governance in place.
2) Safety: Then, get organized by anointing a team and process to deal with crisis.
3) Formation: Next, connect business units to increase coordination and reduce duplication.
4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals
5) Enlightenment: Finally, weave real-time market response into business processes and planning.
Read the full report here:
www.web-strategist.com/blog/2011/08/31/report-social-medi...
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patrick.dh 21 months ago | reply
could be translated into the hierarchy of wants
jeremiah_owyang 21 months ago | reply
Do you mean because many will never achieve this? It's many years till many achieve Enlightenment
patrick.dh 21 months ago | reply
Indeed - the pyramid brings that message across very well and sure will help speed up the process. I still rather see it as a 'want', because its something worth aspiring for.
kymberlaine 20 months ago | reply
do you believe there are companies that have achieved enlightenment or is this more a dream?