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Causes of Social Media Crises | by jeremiah_owyang
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Causes of Social Media Crises

1) We analyzed 50 case examples from the infamous "Brands that got Punk'd" list, to find out the causes of most crises. www.web-strategist.com/blog/2008/05/02/a-chonology-of-bra...

 

What's interesting is that "poor customer experience" are the number one issue, showing how customer support, and product is the root issue.

 

2) To read the full report (and how to avoid Crises) download and share this Open Research report: www.web-strategist.com/blog/2011/08/31/report-social-medi...

  

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Taken on August 30, 2011