The script was done in a traditional Spencerian Script by New York based Tony DiSpigna. We felt the Spencerian was the best style to reflect to loopy motion of the fencing sword. The idea here was to make the poster look as if it were cut using the blade of a sword.
This was Tony's first pencil – beautiful!
Title: Bladeworks Fencing Poster
This poster for Bladeworks Fencing Club was designed to show that
is a fun way to get fit for anyone—not just nerds or Olympians.
The traditional Spencerian script was hand-lettered by world-renowned
typographer Tony DiSpigna
and laser-cut so that it appears the words were cut out of the paper Zorro-style by an extremely skilled swordsman.
Client: Bladeworks Fencing Society
Agency: Rethink Canada
Designer: Jeff Harrison
Writer: Keri Zierler
Typographer: Tony Di Spigna
Producer: Keri Bhangu, Sheila Santa Barbara
Studio Artist: Jonathan Cesar
Laser Diecutting: Arkwell Industries