Boyer - Mallo Cup candy bar wrapper - 1970's
Still around today, Boyer's Mallo Cup is an American Classic. It's been a long time since I've had one, and it's difficult to find outside of certain regions, but the next time I see it, I'm definitely going to try one again.
This comes from the "Munktiki Collection", a large lot of consumer goods packaging saved and stored by Californian Paul Nielsen during the 1970's. A collection I recently acquired and will be documenting here.
For more on Paul's current activities, check out www.munktiki.com.