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Marathon bar wrapper - M&M Mars - 1973-1974

that t fits pretty perfectly in there
Marathon bar wrapper - M&M Mars - 1973-1974 by JasonLiebig.
This is a great treasure for me!

For the longest time, I'd wanted to get a Marathon bar wrapper for my collection. Early last year, I was fortunate and found a collector willing to part with a intact sample of one - yes, with the candy bar still inside. Tragically, my post office lost it, or delivered it to the wrong address, and I was never able to recover it.

Fortunes turned when later last year, Dan Goodsell found a wrapper for me and I finally was able to have one in my collection. A great piece, but in admittedly less-than-perfect shape.

Late last month, I happened upon another collector who had a near-flawless example, and he sold it to me. That is what you see here.

This is an early Marathon wrapper, from late 1973 or early 1974 -- it lacks a bar code, and has a 15 cent price printed on the wrapper. [Freshness date is June 1974].

The wrapper is in impressive condition, as the glue seals appear to have been meticulously detached allowing the wrapper to be flattened quite nicely.

This came to me from a collector named Ron, who believes he got it from my pal Dan Goodsell around six years ago. What a small collector-world. 
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JasonLiebig  Pro User  says:

Here's my image of the "one that got away". Well, it didn't get away. The post office took it away from me, but you get the point. These photos were what the seller sent me when we were negotiating a price for it.

My Collectors Lament Part One - The Missing Marathon Bar
Posted 10 months ago. ( permalink )

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john6666steele  Pro User  says:

Nice one! I used to freeze them and then crack them down on the counter where they'd break into pieces...i'm sure i wasn't the only one
Posted 10 months ago. ( permalink )

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gregoreverb  Pro User  says:

I LOVED these when I was a kid.

Been trying to remember the damn name of them forever.

Thanks!
Posted 10 months ago. ( permalink )

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Roadsidepictures  Pro User  says:

Congratulations! I'm so glad you found one!
Posted 10 months ago. ( permalink )

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Triborough  Pro User  says:

That sounds a lot like the Cadbury Curly Wurly. I know where you can get some in the city.
Posted 10 months ago. ( permalink )

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Waffle Whiffer  Pro User  says:

I remember these so well - the candy and the logo. Fantastic find!
Posted 10 months ago. ( permalink )

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samwibatt  Pro User  says:

Awesome. I loved these things when I was a chirren. Thanks for this!

Sorry to hear about the lost one. Quite the bummer.
Posted 10 months ago. ( permalink )

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McBlaster666 says:

These were my favorite candy bar. For those that never had one it was basically a braid of chocolate covered caramel. Delicious.
Posted 10 months ago. ( permalink )

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tlong  Pro User  says:

My favorite!
I forgot about the commercial until this wrapper inspired me to find this.
Posted 10 months ago. ( permalink )

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francesg29  Pro User  says:

one of my faves as a kid, too! i would put it in the freezer cos it made it last longer! :)
Posted 10 months ago. ( permalink )

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JasonLiebig  Pro User  says:

A lot of Marathon bar fans also remember this one, the Choco' Lite:

Nestle's Choco' Lite wrapper - 1970's
Posted 10 months ago. ( permalink )

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197?now says:

Those sure are a 70's thing. Not to tease but... I do have one unopened bar and I swear you can still smell the chocolate inside. I'm still searching my "one that got away". Hopefully I'll find that 2nd unopened box of Freakies out there someday. The first was all mine (for a few seconds) until that last bid and it was gone forever.
Posted 9 months ago. ( permalink )

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JasonLiebig  Pro User  says:

197?now: Really? You shouldn't make a claim like that without presenting a photo of said treasure. This is Flickr, after all. And I'd love to see the unopened bar, that's for sure. Please....
Posted 9 months ago. ( permalink )

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Roadsidepictures  Pro User  says:

I'd enjoy seeing it, too!
Posted 9 months ago. ( permalink )

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JONMANKUTA@aol.com says:

I'd also like to see it please...
Posted 9 months ago. ( permalink )

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CFOX -Tapia says:

Thank you. I miss my Marathons.
Posted 6 months ago. ( permalink )

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doglover903 says:

I loved the marathon candy bar when I was a kid. I wish they were still around. I am only 40 but it seems like a life time ago. I loved the picture.
Posted 5 months ago. ( permalink )

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Sunspot42 says:

Best. Candybar. Ever.
Posted 3 days ago. ( permalink )

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