Differences Between B2B and B2C Marketing
www.intersectionconsulting.comAlthough strategic and tactical differences exist between B2B and B2C marketing, I think it’s important to remember that, in the end, people buy from people. Whether it’s in-store, online or at the head office, the people connecting with your customers make the difference – things like trust, service and integrity are universal and transcend every marketing sector.
Comments and faves
kehrseite added this photo to his favorites. (34 months ago)
kehrseite (34 months ago | reply)
das wollte ich schon immer mal wissen
iSid! added this photo to his favorites. (34 months ago)
dramroll (34 months ago | reply)
Ｉ strongly agree with you. There's no difference in B2B, B2C, large and small, global and local business when it comes to connecting, engaging and getting trust.
I appreciate your work as always.
birgerking added this photo to their favorites. (33 months ago)
birgerking (33 months ago | reply)
I think there is a mayor difference between B2B and B2C. B2B is more about engagement, trust and problem solving. A lot of companies can't be reached effiently using social media and often companies think about it as suspicious actions.
Adriano Gasparri, Judith.W, drytz, kempedmonds, and 3 other people added this photo to their favorites.
rlcom (28 months ago | reply)
Brilliant! Thank you very much.
Intersection Consulting (28 months ago | reply)
PontusRehn (28 months ago | reply)
Personally, I think one major difference is whom you have to answer to and explain your purchasing decision to. As a consumer, I go out and buy a pair of shoes. Then I might have to explain that decision to my wife but it pretty much ends there. As a professional purchaser, I need to be able to provide sound evidence as to why I chose that specific vendor, why we needed the product / service at all, if there were cheaper options why I still chose the one I did, what is the expected ROI and when is that due? The list goes on and on... Thus, I think you have a much larger rational part in your argumentation than normally found in B2C where the emotional part can be the larger.
Intersection Consulting (28 months ago | reply)
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