Social Media ROI

Social media is intangible - how do you quantify the ROI of online social tools that are based on human networks and micro interactions?

This image is inspired by Shane Gibson's podcast about 26 ways to measure social media ROI - What resonates with me is the connection between online social networking and being social in your physical community.

Some people ignore or abandon social media because of its digital nature - they might not view the benefits of online social networking in the same way they see the ROI of being a member at their local Chamber of Commerce.

In my opinion, online social media and face-to-face networking need to be viewed through the same lens. Both involve social interaction, contributing to a community and getting out what you put in - The only difference being the medium.