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Driver of the Year 2011

At insurethebox we are passionate about safe driving. We’ve introduced Bonus Miles for all our customers to encourage safer driving and we decided we wanted to reward our safest customers. So we decided on a competition to find our Driver of the Year with four categories, over and under 21, male and female, and looked to which of our customers were the safest drivers.
And then we invited them to Rockingham, one of Europe’s best racing circuits for a great day out with insurethebox…. Yes fast cars and Formula Ford might sound more boy racer than safe driver but the focus of our day was on safe driving and our Winners have just learnt skills that could be life savers.

Filmed by Shaun Grimsley
Edited at insurethebox
Art Direction by the insurethebox design team

Uploaded on Jul 1, 2011

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