Harvard Business Review
The Lords Of Strategy by Walter Kiechel Web-Ready Jacket Image 72dpi
The Lords of Strategy: The Secret Intellectual History of the New Corporate World
Author: Walter Keichel
Publication Date: 3/3/10
Description: Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry.
Author Bio: Walter Kiechel III has been the editorial director of Harvard Business Publishing and the managing editor at Fortune magazine. He has written articles and columns on all aspects of business, and is the author of a previous book. He received AB, MBA, and JD degrees from Harvard, and served five years in the U.S. Navy.
Book Site: lordsofstrategy.com/
Other works by Walter:
Office Hours
Harvard Business Review Articles
Contact: publicity@hbr.org
The Lords Of Strategy by Walter Kiechel Web-Ready Jacket Image 72dpi
The Lords of Strategy: The Secret Intellectual History of the New Corporate World
Author: Walter Keichel
Publication Date: 3/3/10
Description: Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry.
Author Bio: Walter Kiechel III has been the editorial director of Harvard Business Publishing and the managing editor at Fortune magazine. He has written articles and columns on all aspects of business, and is the author of a previous book. He received AB, MBA, and JD degrees from Harvard, and served five years in the U.S. Navy.
Book Site: lordsofstrategy.com/
Other works by Walter:
Office Hours
Harvard Business Review Articles
Contact: publicity@hbr.org