GuySie's photostream  

The new limited edition (This is #21 of 150) project watch from the WatchUSeek Chinese subforum. The committee running the project used contacts in Hong Kong to build an incredible bang-for-buck watch considering the low price of $130. Real big date, functional moonphase, sapphire glass, WUS logo on dial and crown. Sea-Gull ST-25 movement on the inside.

Strobist info:
Watch set up in lightbox
Canon 60d at f/11, 1/200, ISO100
Sigma 500DG Super at 1/4 from lightbox rear (main light)
Canon 420EX at 1/8 from lightbox right (fill light)
Triggered with CTR-301s

I wish I could get the sunburst dial to come out more, but I think I'd need to light more from the side to get some shadow into play - I tried for even lighting in this shot. Also, polished watch cases suck when it comes to attempting reflection-free photo's. Pretty sure advertising pics are photoshopped to hell to accomplish that.