BBC2

Behind the scenes and early production material from the "Bruce Parry" Ident for BBC2 UK.

This spot was one in a series of six (each directed by a different person) promoting some of the hosts of the most popular shows on BBC2.

Bruce Parry presents some wild reality shows in the channel, like "Tribe" and "Amazon". My job was too create a visual interpretation of Bruce's own concerns about environment and life in a materialistic society.

We built the "ultimate exploitation machine", powered by human beings, ravaging the land, sucking nature on one side and spitting consumer goods on the other. We placed the scene inside a mirror box to create a sense of boundlessness to the destructive process imposed by the machine.

Watch it here: guilherme.tv

24 photos | 3,041 views

items are from between 28 Jul 2008 & 16 Oct 2008.