Blackberry - Royal Pains - Strategic Planning
Hank receives a call from Evan on his Blackberry cellphone. I think Blackberry and/or Royal Pains might be testing out some brand integration strategies. Earlier in the episode, Hank tests a patient's sight by holding up an eye-chart displayed on his Blackberry. While, the Blackberry brand name or logo were not clearly visible, the show is demonstrating how the phone can be seamlessly worked into storylines. I think it's inevitable that this show to receive brand integration sponsorship from a mobile phone company since Hank's practice completely functions by him receiving text messages and calls. I wonder which company (Motorola, Blackberry, Samsung) will set up as a primary in-program sponsor. Oddly enough, this episode was called "Strategic Planning."
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