More here personalizemedia.com - By Gary Hayes and Laurel Papworth - From a presentation I gave at SPAA Fringe on Saturday 25 Oct 2008 in Sydney. Concepts behind this covered in the slides embedded on www.personalizemedia.com/the-future-of-social-media-enter...
* INVOLVE - listen to, live the social web, understand it, this cannot be faked
* CREATE - make relevant content for communities of interest
* DISCUSS - no conversation around it, then the content may as well not exist
* PROMOTE - actively, respectfully, promote the content with the networks
* MEASURE - monitor, iteratively develop and respond or be damned!