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Kerry Bodine, Principal Analyst, Forrester

Kerry Bodine, Principal Analyst, Forrester by Forrester Research, Inc..
Designing For Engagement
Kerry Bodine, Principal Analyst, Forrester
• Why do so many customer experience efforts fall flat?
• What are “desirable” customer experiences—and why do they matter to
marketers?
• How can firms start to focus on desirability? 

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