A few decades ago green issues were not seen as relevant to selling products, whereas today ignoring green issues is tantamount to commercial suicide. Green issues have become very serious for today’s public and big business is well aware of this.
Organisations like Coca-Cola work hard to present themselves as green and working for the environment. Cans of Coca-Cola may indeed be famously red, but the environmental philosophy of large organisations shines through their products bright green.
(Please note that I have no connection to Coca-Cola and I have only used this product as an example of the point being made.)
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