This is marketing collateral from Komen. Out of the 6 (and a copy of each) or so pieces I received, only one is informative. The rest are like this.
It's hard to read, but the words just under SHOPPING are: "Pick your pink. Play your part. End breast cancer. Passionately Pink for the Cure is a great excuse to shop."
If this isn't fodder for a post on Pink for October, I don't know what is.