Facing Water Crisis - Acqua Veritas

The city of Venice has begun to rebrand its tap water, calling it Acqua Veritas, in an attempt to woo both residents and tourists away from the environmental hazards (and waste collection nightmare) of bottled water.
After all, Italians are "the leading consumers of bottled water in the world," the New York Times reports, "drinking more than 40 gallons per person annually." Further, "Venice’s tap water comes from deep underground in the same region as one of Italy’s most popular bottled waters, San Benedetto" – so turning Venetians on to the miracles of the tap (and setting an example for cities elsewhere) is clearly overdue.

You should read more here:
bldgblog.blogspot.com/2009/06/acqua-veri tas.html

You should see more images here:
www.facingwatercrisis.org

15 photos | 58 views

items are from 03 Feb 2010.