‘Orwellian’ branding at the 2012 Olympics
See Frank Cottrell Boyce’s article in today’s Observer: ‘There's a dystopian aspect to the Olympic Park – the security, the Orwellian notices (“We are proud to accept only Visa”) – but in the heart of it, Danny [Boyle] had built some kind of Utopia, a society run on goodwill.’
But Visa went too far. Not only was it the only credit card accepted at venues, signs on every cash register read, “We are proud to accept only Visa,” a slogan of doublespeak so hideous its originator deserves a back of the hand from Don Draper.
People without Visa cards or a ready supply of cash were turned away from refreshment stands. They then searched for A.T.M.’s. But those, too, accepted only Visa. I sympathized with a Londoner named Clark Anderson who was denied his necessary fish and chips.
“It’s Visa or starvation, is it then?” he said to a cashier, knowing all too well the official answer enforced by an official worldwide partner.
Campbell Robertson in the New York Times, london2012.blogs.nytimes.com/2012/08/12/you-had-to-be-there/
Photograph: John L. Walters