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‘Orwellian’ branding at the 2012 Olympics | by Eye magazine
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‘Orwellian’ branding at the 2012 Olympics

See Frank Cottrell Boyce’s article in today’s Observer: ‘There's a dystopian aspect to the Olympic Park – the security, the Orwellian notices (“We are proud to accept only Visa”) – but in the heart of it, Danny [Boyle] had built some kind of Utopia, a society run on goodwill.’


Also …


But Visa went too far. Not only was it the only credit card accepted at venues, signs on every cash register read, “We are proud to accept only Visa,” a slogan of doublespeak so hideous its originator deserves a back of the hand from Don Draper.


People without Visa cards or a ready supply of cash were turned away from refreshment stands. They then searched for A.T.M.’s. But those, too, accepted only Visa. I sympathized with a Londoner named Clark Anderson who was denied his necessary fish and chips.


“It’s Visa or starvation, is it then?” he said to a cashier, knowing all too well the official answer enforced by an official worldwide partner.


Campbell Robertson in the New York Times,


Photograph: John L. Walters


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Taken on July 28, 2012