new icn messageflickr-free-ic3d pan white
‘Orwellian’ branding at the 2012 Olympics | by Eye magazine
Back to photostream

‘Orwellian’ branding at the 2012 Olympics

See Frank Cottrell Boyce’s article in today’s Observer: ‘There's a dystopian aspect to the Olympic Park – the security, the Orwellian notices (“We are proud to accept only Visa”) – but in the heart of it, Danny [Boyle] had built some kind of Utopia, a society run on goodwill.’

 

Also …

 

But Visa went too far. Not only was it the only credit card accepted at venues, signs on every cash register read, “We are proud to accept only Visa,” a slogan of doublespeak so hideous its originator deserves a back of the hand from Don Draper.

 

People without Visa cards or a ready supply of cash were turned away from refreshment stands. They then searched for A.T.M.’s. But those, too, accepted only Visa. I sympathized with a Londoner named Clark Anderson who was denied his necessary fish and chips.

 

“It’s Visa or starvation, is it then?” he said to a cashier, knowing all too well the official answer enforced by an official worldwide partner.

 

Campbell Robertson in the New York Times, london2012.blogs.nytimes.com/2012/08/12/you-had-to-be-there/

 

Photograph: John L. Walters

 

725 views
0 faves
0 comments
Taken on July 28, 2012