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106549 | by Eye magazine
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106549

Writing paper. Design: Flo Bayley, 2003-4

 

Example of John Lewis identiy design from the John McConnell era. Design: Pentagram.

 

See ‘Trust in Modernism’ in Eye 81 and ‘Letters that sell’ on the Eye blog, a brief typographic history of UK department store John Lewis.

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Taken on February 6, 2012