You aren't signed in     Sign In    Help

My Polaroid Story

My Polaroid Story by Apocaplops.
My name is Erich, and this is my story.

I grew up as everyone does, a product of two families. My father's side always had Kodak Instamatic cameras, and nobody took photography seriously. My mother's side, however, was somehow deeply tied to the instant Polaroid. I still remember my Grandfather's SX-70, that's it in the photo, from Christmas parties and reunions - he would take a photo, and everyone would gather around to watch it develop. When we needed proof of the fish we caught, the Polaroid was there.

At a recent funeral, I was not surprised to see a memorial set up, with Polaroid photos of all types and generations of our family. There were old rollfilm photos of my grandfather, packfilm photos of us as children, all the way up to Spectra photos of the newborns. Many of the prints had been handled with care for decades, with fingerprints and well-worn edges marking the time between their printing and today. It seems we have grown up with instant photography, so it's no surprise that I turned to Polaroid as a medium when I started taking photos for myself.

Today, when our photos can be taken, stored, and uploaded digitally, it's easier never to make a hard copy, never feel a print in your hands. We'll see less and less photos hanging on walls, and more being tucked away in dusty corners of hard drives, to be lost forever. Polaroids are the antithesis of that kind of photography. They force you to accept an image when it comes out of the camera, good or bad, and give you a unique print you can share with others, as soon as you take it. It's beautiful. I've found that the gift of a Polaroid can open doors when other cameras would close them shut, I've seen the smiles that these photos produce. After all, the instant print is about people, it's about the small community you create when that photo develops in front of your eyes.

Polaroid announced earlier this month that they will cease making all instant films by the end of 2008. Tom Petters will have the Polaroid logo all to himself, to plaster all over meaningless poorly made products like TVs and DVD players that I absolutely will never buy, ever. When instant film is dead, Polaroid is dead. As simple as that.

I can only hope and pray that Fuji will continue to make their instant films. 

Comments

view profile

Denim  Pro User  says:

Nicely said, Erich! And so true.
Posted 22 months ago. ( permalink )

view profile

anikarenina  Pro User  says:

*sigh*

I hope Fuji will keep us in instant films too. It will be a sad day when it's no longer possible to use these cameras.

--
Seen on my Flickr home page. (?)
Posted 22 months ago. ( permalink )

view profile

Magalie L'Abbé  Pro User  says:

well written and very powerful.
Posted 22 months ago. ( permalink )

view profile

midmophil  Pro User  says:

Amen! Brother. Amen. Well stated and interesting story. It will truly be the end of an era. We can all hope that Fuji will take up the slack.
Posted 22 months ago. ( permalink )

view profile

neekatnite says:

Ha! The 600 plus radio... We should have caught the foreshadowing and refused to allow Polaroid to market non-photo products. Even IF they were meant to recycle the batteries...
Posted 22 months ago. ( permalink )

view profile

shellygrrl  Pro User  says:

*standing ovation* i hope fujifilm will keep going, too.
Posted 22 months ago. ( permalink )

view profile

peel apart  Pro User  says:

Great story Erich.
Posted 22 months ago. ( permalink )

view profile

- Polaroidium -  Pro User  says:

Chapeau. So true to the veins.
Posted 22 months ago. ( permalink )

view profile

mfophotos  Pro User  says:

Well said, Erich. I'm going to link you to my blog post.
Posted 22 months ago. ( permalink )

view profile

Justin Craigen  Pro User  says:

Amen.
Posted 22 months ago. ( permalink )

view profile

edthened_ says:

Och Erich, I agree 100% wi everything yoo saed, an a think Polaroid film will be sorely missed :-( :-(
Posted 22 months ago. ( permalink )

view profile

chaps1  Pro User  says:

Great story and a testament to everything that polaroid stands for!
Clare x
Posted 22 months ago. ( permalink )

view profile

Apocaplops  Pro User  says:

Thanks guys. I just love the connection a polaroid picture gives you with those around you. Push the button, and share with the people you love. Put it on the fridge, the wall, the locker, whatever.

The Polaroid is the only camera that never gets between you and the subject. It's always a group experience.
Posted 22 months ago. ( permalink )

view profile

traskblueribbon  Pro User  says:

great story! thanks for joining in with www.savepolaroid.com

by the way what are you tuned in to on the radio?
Posted 22 months ago. ( permalink )

view profile

Apocaplops  Pro User  says:

Local college radio station - WDVM. Sometimes good, sometimes bad.
Posted 22 months ago. ( permalink )

view profile

snoopygirl  Pro User  says:

I love your story. Somehow Polaroids in my family were seen as the "unserious" ones. My father is a professional who shot 35mm while we were growing up and my mother is a totally emotional shooter who shot nothing but Polaroid before "graduating" to a digital camera a few years back. When I visited her recently I bought her a pack of Spectra for her camera and she instantly lit up. The photos are the first additions to her albums in years as she rarely prints anything shot with her digital. It was difficult to tell her Polaroid is ceasing production. :(


--
Seen in a discussion of Save Polaroid. (?)
Posted 22 months ago. ( permalink )

view profile

jllindy8 says:

I'm quite frustrated at peoples general ignorance especially when it comes to attaching someone as great as Mr. Petters who bought polaroid in an attempt to SAVE and REVIVE the POLAROID name. He has only owned Polaroid for about two years now before that Polaroid sold him the "right " to use the Polaroid name. Fact...businesses don't run on hopes and dreams (and people aren't buying instant film)...instead of making Mr. Petters out to be the bad guy maybe focus your energy on something positive and something that can CHANGE the TRUE problem as you stated earlier...we as photographers have went digital and lost the appreciation of true spontaneous REAL pictures...that are spontaneous and real...not just a "digital Image"

I have lost a lot of close friends recently and the one thing we have left after loved ones are gone is pictures and I ALWAYS find myself looking through and sharing them...I have lost a many pictures to a crashed computer but have seldomly lost or ruined a "hard copy" picture.

Please just use your energy to get more people to understand and join you in your fight as to why the instant polaroid is so important...not to smother a guy who really has NO intention to destroy a legend in photography...I'm sure Mr. Petters wishes the whole world shared our views on instant photography; after all he is a business man and he would rather sell more products and make money than shut down plants (which obviously doesn't make much money).

Before you smear someone do your homework on them...Wouldn't you want the same for yourself?
check it out:
www.petters.com/EN/mtf_noflash.html

Respectfully,
Josh
Think Positive...to make positive things happen.
Posted 22 months ago. ( permalink )

view profile

Apocaplops  Pro User  says:

I totally disagree, and think Petters bought Polaroid merely for the brand identity. He could care less about saving and reviving it as an icon, he only cares about making some cash while he can.

Also, while I'm sure instant photography isn't as profitable as it once was, we have no indications that it was losing the Polaroid money. And without its halo product, Polaroid has nothing to connect its current iteration with what made the brand so popular in the past. I lament the loss of instant film as a photographer, but I also think it's a poor business move by Polaroid.
Posted 22 months ago. ( permalink )

view profile

shellygrrl  Pro User  says:

i agree w/erich. petters doesn't give a crap about reviving polaroid as an icon; he just cares about sticking the polaroid logo on a bunch of electronics (DVD players, TVs, et al) and squeezing as much dosh as he can out of it by branding. because of this move, IMO, dr. land is rolling in his grave.

also: there are photographers out there who've no intention of picking up a digital camera ever and are more than happy with shooting film--be it instant, 35mm, 120, or whatever they like. (seen the flickr group "i hate digital"?)
Posted 22 months ago. ( permalink )

view profile

Justin Craigen  Pro User  says:

blocked: jllindy8

I don't trust people with a flickr account but no photos, contacts, groups, or anything else. And I don't trust anyone who would say things like that about a carrion-eater of Petters' ilk.
Posted 22 months ago. ( permalink )

view profile

fotohee says:

HI.
After the notice of stopping production of its film, I feel very pity and here is a website for collecting the heart words of Polaroid fans,
www.xpolaroid.com
to widespread our feeling and hope you can show your support. Thank you.:)
Posted 21 months ago. ( permalink )

view profile

Nacho DeGarvo says:

1. I'm crushed Polaroid has stopped making instant film. I've been planning on buying an instant camera but haven't gotten around to it. now theyve stopped making film? as if it wasnt hard to get film already!! arghhhhh. its terrible. im totally with you guys on fighting the cause. signing up to savepolaroid.com right now! did you know your video is on the front page of yahoo? thats how i found out about this!

2.Mr Craigen, jilindy could have their photos marked as private. that doesnt mean they dont have any photos at all.

3. And Erich, not that it really matters now but what kind of film is that on the picture? Ive been looking for that wide kind everywhere but dont know what its called or anything and its driving me nuts. Tell me please?

4. bye!
Posted 21 months ago. ( permalink )

view profile

Steve D...s says:

REMEMBERING POLAROID
Steve, Lexington, Mass.

In 1948, I was five years of age and my best friends, Billy and Eddie (the twins) lived across the street from me. The three of us were playing outside their house when their father, Mr. G., pulled up in front of the house. Mr. G. said that he just purchased a new camera at Jordan Marsh and if we stick around for awhile, he’ll take our picture. A half hour passed and Mr. G. came out of the house and asked if we were ready. He positioned the three of us so the Sun was directed upon us and then clicked the camera. He then called the three of us over to him and pulled something out of the camera. He told us to slowly count up to 60. We counted and when we finished, there was the picture. We were amazed! Here was a camera that could take our picture and develop it right away. Little did I know that twenty-three years from that moment, I would be employed by that company, Polaroid Corp.

I worked at Polaroid for twenty-eight years. Upon the third down-sizing of the company, I was tapped on my shoulder and had to leave. So, at the age of fifty-six, I had to leave; without the great retirement plan that I was promised. Oh well, that’s the way life goes. At least, in those twenty-eight years, I was able to grow a family.

Polaroid had always been a chemical oriented company. If there is one very real reason why this fantastic company failed and had to close its doors, it is due to all the chemical engineers engaged in job-protection. These chemical engineers prevented Polaroid from becoming an electronics oriented company. Slowly, the all new concept of electronic imaging drove Polaroid out of the photographic business.
Posted 21 months ago. ( permalink )

view profile

Nelson Foto | Shutter to Think says:

Erich, I wish I had discovered this entry of yours much earlier. I've been swamped, falling behind. Poring over the new entries in the 'Roid Rage pool, I came across this.

Great thread. Love the image. Glad to know ya.

C.
Posted 21 months ago. ( permalink )

view profile

Apocaplops  Pro User  says:

I totally understand. Just keep shooting.
Posted 21 months ago. ( permalink )

view profile

defekto  Pro User  says:

Great story...and passionate understanding of our beloved film.
Posted 21 months ago. ( permalink )

view profile

SkyShaper  Pro User  says:

lovely
Posted 8 months ago. ( permalink )

view profile

heartdelay. says:

Too bad that i didn't have a Polaroid camera when i was young, my aunts had one but nowadays its nowhere to be found. Finally i bought one this year, but i haven't bought any film. But i remember a lot of things, like the taz camera or the iZone with radio. I gotta admit those radio-cameras were kind of dumb hahaha.
Posted 7 months ago. ( permalink )

view profile

rocketrictic says:

I'm hoping Fujifilm doesnt stop too :)
And very well written, 5 stars.
Posted 6 months ago. ( permalink )

view profile

JapanBlack  Pro User  says:

Hi, I'm an admin for a group called PolaroidLove, and we'd love to have this added to the group!
Posted 4 months ago. ( permalink )

Would you like to comment?

Sign up for a free account, or sign in (if you're already a member).

[?]
view photos Uploaded on February 23, 2008
by Apocaplops

Apocaplops' photostream

Save Polaroid (Pool)

677
items

This photo also belongs to:

Polaroid Portfolio (Set)

People (Set)

I Shoot Film (Pool)

Picture of a Polaroid (Pool)

Polaroid Addiction Monkey (Pool)

Nelson Foto Forums (Pool)

'Roid Rage | Yet Another Polaroid Group (Pool)

PolaroidLove (Pool)

Tags

Click this icon to see all public photos and videos tagged with me me

Additional Information

All rights reserved Anyone can see this photo

Add to your map