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Helvetica Trade Advertising 02

Print design and production
Volume 2 - Issue 6, 1966
From the archive of Michael Hernan

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gmh., ∆~Tim, Oℓivia, deaddior°°miss hedgehog, and 23 other people added this photo to their favorites.
novacreativa (19 months ago)

Great!
★

John Niedermeyer, csaila, and geenius545 added this photo to their favorites.
geenius545 (19 months ago)

What a find!
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m.lassiter, boutté, rockpants!, bohtho, and 7 other people added this photo to their favorites.
gregoreverb (19 months ago)

Sweet!
★

lsc21, gigleterre, ChrisFizik, KKK!, and 36 other people added this photo to their favorites.
gbrolives (19 months ago)

Brilliant. Great stuff!
★

michaeljamespinto, thomasexicting, damclean, S. Andrew Miller, and Daniella Zalcman added this photo to their favorites.
ekusupo (19 months ago)

It certainly made me smile when I came across this...
★

escaphandro and meg.roto added this photo to their favorites.
proflauber (19 months ago)

So very Mad Men!
★

Rammo!, tichaelmucker, dennyschmickle, Mr Curle, and 17 other people added this photo to their favorites.
devolute (19 months ago)

I personally can't see it ever catching on.
★

devolute added this photo to his favorites. (19 months ago)
gregoreverb (19 months ago)

Yeah, it's so plain. It has no personality of its own.
Now, Arial...
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Rare Surname, mathowie, filipfug, cemetery polka, and 2 other people added this photo to their favorites.
BantikFamily (19 months ago)

This is clearly irresponsible advertising... what about the Helvetica scenario? Think about the children!
★

emmetbyrne and bluekdesign added this photo to their favorites.
yedukondalui (19 months ago)

Great People creat Great stuff!
★

TonyVenne, Si McMahon, briandelicata, boogah, and 11 other people added this photo to their favorites.
stevenf (18 months ago)

That's a weird way to use an asterisk. Is it simply pointing out that "one of the print MEN is actually a WOMAN!!" or is there a deeper meaning here?
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sben, krema, endquote, Kai Bernau, and 6 other people added this photo to their favorites.
noktulo (18 months ago)

It's kind of hilarious how all the men are talking about specifics of why Helvetica's great, and then the woman's just like, "Helvetica, of course!"
★

Biebuyck, dsandler, kfury, johnkuo, and 5 other people added this photo to their favorites.
Theory (18 months ago)

Can’t wait to see it featured on Mad Men.
★

Colin Hand, Chris Devers, Mark McLaughlin, thetzar, and 51 other people added this photo to their favorites.
Trickartt (18 months ago)

I think the fourth guy looks like he has a tiny body and a novelty giant head- his tie and collar shadows look like a tiny body to me!
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twisted intellect, Erik Michaels-Ober, mikkelmarius, Michael Ferguson, and 3 other people added this photo to their favorites.
Jamison Wieser (18 months ago)

I'm pretty sure the asterisk is supposed to be a wildcard.
★

.tiff added this photo to their favorites. (18 months ago)
aristan (18 months ago)

LOVE THIS!
Had to have this on my desktop... so I made wallpaper:
Black: www.flickr.com/photos/aristan/3314894533/
White: www.flickr.com/photos/aristan/3315734076/
★

aristan, mripley, Wendelboe, william couch, and 2 other people added this photo to their favorites.
thegoodchild (18 months ago)

I loved this so much I've done a 'remix' of this at A4 and Letter res, you can download PDFs at...
stefangoodchild.com/journal/2009/02/helvetica -of-course/
★

globochem3x1minus1, Jason Robb, s.tynell, sisterpuff, and 31 other people added this photo to their favorites.
BrendanJKennedy (12 months ago)

it's funny that it subliminally sexist. they point out the fact that it's not just men but they have the woman say the least. Creating the effect that she isn't smart enough to come up with anything intelligent to say.
★

unga, Ricardo Clima, am*, "chapeau", and 17 other people added this photo to their favorites.

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By ekusupo No real name given

This photo was taken on March 19, 2006.

33,585 views 18 comments 277 favorites 0 galleries

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