This photo was taken on March 19, 2006.
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gmh., Tim Frank Schmitt, Oℓivia, deaddior°°miss hedgehog, and 549 other people added this photo to their favorites.
geenius545 (52 months ago | reply)
What a find!
gregoreverb (52 months ago | reply)
Sweet!
gbrolives (52 months ago | reply)
Brilliant. Great stuff!
ekusupo (52 months ago | reply)
It certainly made me smile when I came across this...
proflauber (52 months ago | reply)
So very Mad Men!
devolute (52 months ago | reply)
I personally can't see it ever catching on.
gregoreverb (52 months ago | reply)
Yeah, it's so plain. It has no personality of its own.
Now, Arial...
BantikFamily (52 months ago | reply)
This is clearly irresponsible advertising... what about the Helvetica scenario? Think about the children!
yedukondalui (52 months ago | reply)
Great People creat Great stuff!
stevenf (51 months ago | reply)
That's a weird way to use an asterisk. Is it simply pointing out that "one of the print MEN is actually a WOMAN!!" or is there a deeper meaning here?
noktulo (51 months ago | reply)
It's kind of hilarious how all the men are talking about specifics of why Helvetica's great, and then the woman's just like, "Helvetica, of course!"
Theory (51 months ago | reply)
Can’t wait to see it featured on Mad Men.
Trickartt (51 months ago | reply)
I think the fourth guy looks like he has a tiny body and a novelty giant head- his tie and collar shadows look like a tiny body to me!
Jamison Wieser (51 months ago | reply)
I'm pretty sure the asterisk is supposed to be a wildcard.
aristan (51 months ago | reply)
LOVE THIS!
Had to have this on my desktop... so I made wallpaper:
Black: www.flickr.com/photos/aristan/3314894533/
White: www.flickr.com/photos/aristan/3315734076/
thegoodchild (51 months ago | reply)
I loved this so much I've done a 'remix' of this at A4 and Letter res, you can download PDFs at...
stefangoodchild.com/journal/2009/02/helvetica -of-course/
BrendanJKennedy (45 months ago | reply)
it's funny that it subliminally sexist. they point out the fact that it's not just men but they have the woman say the least. Creating the effect that she isn't smart enough to come up with anything intelligent to say.
_nickd (31 months ago | reply)
"It enlarges well due to its intrinsic beauty."
♫ that's what sheeeee saiiiiid ♪
khalid (31 months ago | reply)
Brendan, it's not that she doesn't have anything intelligent to say; that's not her role. She's intentionally placed there to add sexiness to both the viewer and the typeface, after the men provide safety and reason. It's not a subliminal faux pas at all, though it may be a wink at the feminism of the age. The ad is targeted explicitly at men -- notice that she's the only one making eye contact with the reader; the men are looking away or past the reader, so as to give the reader a feeling of dominance.
At least the ad is up-front about it. Today's ads are far worse, however more gender-equal we pretend to be.
InformationWorkshop (31 months ago | reply)
If you have a Netflix subscription, you can go right now and instantly watch the very cool documentary called "Helvetica" on your computer, TiVo, PS3, Xbox360, iPhone or iPad.
babauer2 (31 months ago | reply)
what's "a grot"? -- guy #4
ekusupo (31 months ago | reply)
Grot = Grotesque.
Somewhat interchangeable term with 'Sans Serif'.
The Type Founder Stephenson Blake's 'Grotesque No. 7' is a great example
A selection can be seen here:
www.fonts.com/findfonts/SearchPage.htm?kid=gr otesque
colinaut (31 months ago | reply)
*all sexist men from the 1960s in marketing
Ken Zirkel (31 months ago | reply)
Don Draper would love it.
spchampion (31 months ago | reply)
Absolutely fantastic. It's a shame that Flickr defaults to Arial.
glebec (31 months ago | reply)
“Helvetica, of course! Oh, and I’m not a *man, I’m a woman, SEE? How very 1960s half-sexist of us.” Hahahahahaha, this is pretty choice.
presta (31 months ago | reply)
What about the asterisk itself, everyone? I've never seen it before! Was that Linotype's original version, with the center knocked out? These days all my Helveticas are a five-point star.
kestrel272000 (31 months ago | reply)
Yes, what's up with that asterisk? I don't believe it's a wildcard – that'd be too much computerese for a type advert in 1966, surely? Is there a section missing, perhaps?
What interests me more is why there had to be two awkwardly-and-unnecessarily-hyphenated words in the copy - "en-hances the legibility" (!) and "intrin-sic" (beauty). Eh? Both the phrases – "enhances the legibility." and "intrinsic beauty." would fit on one line, so why ugly it up like that?
trumpetflickr (31 months ago | reply)
An still going strong, quite a find indeed.
ekusupo (31 months ago | reply)
Asterisk - is at the end of 'Helvetica of course'.
kestrel272000 (31 months ago | reply)
@ekusupo - Aha! Thanks! That makes more sense...
traxor (31 months ago | reply)
This is awesome. Loving the woman.
dkeane (31 months ago | reply)
It annoys me an ad for Helvetica was done by somebody who didn't hang the quotes.
seven2521 (31 months ago | reply)
when i grow up, i want to be a print man.
shaderlab (31 months ago | reply)
urnomesat (31 months ago | reply)
Look for the poster of the original "Ocean's Eleven" film. It's quite similar.
ekusupo (31 months ago | reply)
danielcampos15 (31 months ago | reply)
Posted in Portuguese in LOGOBR: logobr.wordpress.com/2010/10/25/adv-anuncio-h elvetica/
Pedro Moura (31 months ago | reply)
great look & feel for the "print men"...