gmh., Tim Frank Schmitt, Oℓivia, and 549 other people added this photo to their favorites.
- Taken on March 19, 2006
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View 19 more comments
InformationWorkshop 32 months ago | reply
If you have a Netflix subscription, you can go right now and instantly watch the very cool documentary called "Helvetica" on your computer, TiVo, PS3, Xbox360, iPhone or iPad.
babauer2 32 months ago | reply
what's "a grot"? -- guy #4
ekusupo 32 months ago | reply
Grot = Grotesque.
Somewhat interchangeable term with 'Sans Serif'.
The Type Founder Stephenson Blake's 'Grotesque No. 7' is a great example
A selection can be seen here:
www.fonts.com/findfonts/SearchPage.htm?kid=grotesque
colinaut 32 months ago | reply
*all sexist men from the 1960s in marketing
Ken Zirkel 32 months ago | reply
Don Draper would love it.
spchampion 32 months ago | reply
Absolutely fantastic. It's a shame that Flickr defaults to Arial.
glebec 32 months ago | reply
“Helvetica, of course! Oh, and I’m not a *man, I’m a woman, SEE? How very 1960s half-sexist of us.” Hahahahahaha, this is pretty choice.
presta 32 months ago | reply
What about the asterisk itself, everyone? I've never seen it before! Was that Linotype's original version, with the center knocked out? These days all my Helveticas are a five-point star.
kestrel272000 32 months ago | reply
Yes, what's up with that asterisk? I don't believe it's a wildcard – that'd be too much computerese for a type advert in 1966, surely? Is there a section missing, perhaps?
What interests me more is why there had to be two awkwardly-and-unnecessarily-hyphenated words in the copy - "en-hances the legibility" (!) and "intrin-sic" (beauty). Eh? Both the phrases – "enhances the legibility." and "intrinsic beauty." would fit on one line, so why ugly it up like that?
trumpetflickr 32 months ago | reply
An still going strong, quite a find indeed.
ekusupo 32 months ago | reply
Asterisk - is at the end of 'Helvetica of course'.
kestrel272000 32 months ago | reply
@ekusupo - Aha! Thanks! That makes more sense...
traxor 32 months ago | reply
This is awesome. Loving the woman.
dkeane 32 months ago | reply
It annoys me an ad for Helvetica was done by somebody who didn't hang the quotes.
seven2521 32 months ago | reply
when i grow up, i want to be a print man.
shaderlab 32 months ago | reply
urnomesat 32 months ago | reply
Look for the poster of the original "Ocean's Eleven" film. It's quite similar.
ekusupo 32 months ago | reply
danielcampos15 32 months ago | reply
Posted in Portuguese in LOGOBR: logobr.wordpress.com/2010/10/25/adv-anuncio-helvetica/
Pedro Moura 32 months ago | reply
great look & feel for the "print men"...