meetup in the metro
Meetup.com launches its first-ever offline advertising campaign in New York's subways. You can't get more local than that!
But you can also find out about it online. The ad is user-generated: It stars *real* New Yorkers who submitted their Meetup photos to be included. I like this ad because indeed the medium - specific to the community and made by the members - is the message.
So, will it work? (And what do we do for an encore in other places? members are invited to submit their ideas, of course!)
It's running in about one of every five subway cars for the month of April....don't know (even though I'm an investr) how this one showed up in March!
Comments and faves
pixelpony added this photo to his favorites. (75 months ago)
Tom Lord (Berkeley) (75 months ago | reply)
This photo inspired a (critical) essay about meetup.com. The title of the essay is a quote from a film: "Our special tonight is minorities...".
-t
Esthr (75 months ago | reply)
It's an interesting, provocative essay, but it doesn't have much to do with how Meetup and Meetuppers actually work.
Tom Lord (Berkeley) (75 months ago | reply)
I know that you are a very busy person and I appreciate the time you took to read the essay. So I feel a little bold in asking but, either here or in a reply on my bog, would you please elaborate about what you mean by "it doesn't have much to do with how Meetup and Meetuppers actually work?"
-t
Esthr (75 months ago | reply)
Fundamentally, the organizers are not passive people being served a conversation topic. They (and the other participants) are people actively interested in some topic or activity. They use Meetup's organizing platform to find others with similar inclinations and to manage the processes of (usually) monthly meetings, including notifications, agenda-setting, rsvps and the like. They also get the benefits of affiliation with a broader group of people outside their local communities - which matters more in some cases (especially political, such as Howard Dean) than in others (dog-walking).