Beginning in May 2010, the Benetton Live Windows project has developed a dozen of in and off-store installations in Milan, Munich, Barcelona, Moscow, Shanghai, London and more. The company developed a number of interactive applications that share the same features: open to all targets, all intuition with no instruction, body-language based and scalable to different stores layout. The video contents are not all product-related: Fabrica opened to an external network with young talented designers and art schools to give international visibility to their creative contributions, all produced ad hoc for the Benetton mediawalls. Commercial contents are all in-house produced.