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Turner Techwood Campus Rendering #1 | by drewprops
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Turner Techwood Campus Rendering #1

This is a watercolor study I made for the Turner Broadcasting System campus in midtown Atlanta. You may like this architectural study, but the story may be even more interesting...

 

After evaluating their physical real estate assets in Atlanta, Turner Broadcasting determined that they should expand their TBS Techwood property and relocate certain portions of their business onto this enhanced campus.

 

I was hired to create a set of documents diagramming the masterplan for this new campus. Various aspects of the design team was split between three firms, two based in Atlanta, one in New York.

 

The New York team's architect was more interested in building his portfolio than understanding the Client's needs and was ultimately dismissed late in the process, simply because he wouldn't listen.

 

Our team had predicted this outcome and some of our guys had been playing with alternate designs. When the poop hit the fan we scrambled into high gear to pitch a alternate design to the client.

 

Take a look at my watercolor study and a look at what's on that site today ;)

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Uploaded on July 12, 2008