To be sure, there are many different flavors of social business intelligence just as there are many reasons why organizations will want to create business processes around the feedback loop that forms. Currently, many of the processes involved are manual and ad hoc as the industry has felt its way forward and learned how to engage more meaningfully with social media. A few companies on the leading edge have increasingly formal social business intelligence processes based on sets of capabilities they’ve acquired or built. Other firms have hardly any technology at all, other than perhaps some reports and spreadsheets.
They are all seeking the same thing however: To pinpoint the opportunities and identify the events that matter most to them so they can engage. The actual response to social business intelligence insights will vary entirely based on what is learned. It can be strategic and affect how the companies evolves its products and services or the way it engages in entirely new and innovative ways with customers. Or just as likely, it’s on-the-ground insight that drives individual interaction or collaboration with prospects, customers, business partners, and others whose current and past activities social media have been identified as important.
From: Social Business Intelligence: Positioning a Strategic Lens on Opportunity
See Also:
How To Accelerate Social Business Using Employee Advocates | Collaboratory
Harnessing Social Business Intelligence: Nine Strategic Uses | ebizQ
Adopting social media in 'difficult' businesses | ZDNet
How Social Media and Big Data Will Unleash What We Know | ZDNet
The Social Business Index | Dachis Group
Social Business By Design | Amazon Hardcover (John Wiley & Sons, 2012)
Kees Romkes 11 months ago | reply
Great graphic Don, and a great book connected to it (just started reading)
Piper Bird 7 months ago | reply
Did you design these graphics? And if so, do you have a business that does marketing?
Dion Hinchcliffe 6 months ago | reply