Here is the premise: Just as the early rise of departmental use of social media in marketing, communication, and collaboration has escalated to more organized and sophisticated enterprise-wide efforts, I’ve noticed that there has started to be what I’ll call a convergence to social business. This is opposed to a “revolution” or a “transformation” though those will certainly happen in the large over time. Instead, based on what I’m seeing in the case studies, stories, research, news, and with clients are the following changes that — is a series of loosely connected yet closely related changes — gives us a portrait of how our organizations are most likely to evolve in these directions over time. The exact details may vary for you, but this is how organizations generally will make the transition to social business.
From Converging on the Social Enterprise | Collaboratory
Developing social business strategy
Reconciling IT with social business technology.
The Social Business Index | Dachis Group
Social Business By Design | Amazon Hardcover (John Wiley & Sons, 2012)