Sainsbury's spend millions of pounds upgrading their East Dulwich
store but fail to employ a signwriter who can follow basic rules of
grammar.
Here they've incorrectly inserted an apostrophe into DVDs but not into
CDs .... masterful work!
thrillscience, GrammarGirl, laasB, Archivist2, and wheresweevil added this photo to their favorites.

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The Duke of Waltham 66 months ago | reply
No, the correct version is the one without apostrophes.
Gez D 64 months ago | reply
I'm an administrator for the brand new Grammar Bloopers group. I would love to have this picture in our photo pool
dickdotcom 58 months ago | reply
And you know what ... Over a year later this sign is still proudly hanging in Sainsbury's
Tim J Robinson 43 months ago | reply
The older method was to use an apostrophe, but now newspapers and magazines are going without it. But in any case, being consistent with one style is the least a sign maker can do!