Olay Breaks Bread with the Beauty Bloggers!
On Thursday, January 24th, Olay held their first ever blogger round
table at DeVries. With the surge of bloggers making a strong impact on
the beauty world, we knew it was crucial to meet them one-on-one and
share our new product news. The round table was held at our office and
attended by several of New York City’s top beauty bloggers and online
beauty Web site contributors, including The Beauty of Life, Makeup
Loves Me, Palacinka, Condenast’s Product Fiend, Top Button, Total
Beauty and You Blog Like a Girl. We served a delicious, hot breakfast
prepared by GO Catering and Olay brand manager, Dan Hamilton,
presented Olay’s newest Web site service, OlayForYou.com, and product
innovations in an intimate setting.
Following the presentation, the bloggers had the opportunity to ask questions and chat one-on-one with Dan. We were so pleased that some even stayed behind and checked out Olayforyou.com on laptops set up around the room. Everyone went home with a gift bag filled with the new products, press materials and a memorable memento. The feedback from the bloggers has been very positive and we will definitely be including these influencers in all our events moving forward. It’s been great seeing immediate results as several blog hits on OlayForYou.com and our newest products have been popping up all over the web!
-The Olay Team