Cornwall and West Devon Mining = World Heritage Site

This is the best advertising/marketing campaign I've seen in years. Brunel's glorious 1854 railway terminus is reward enough for any traveller, but then to see this ad campaign - it stopped me in my tracks.

The campaign celebrates the 13 July 2006 World Heritage Site award designation to the Cornwall and West Devon Mining Landscape. Paddington station was chosen as it is the London terminus for trains to/ from Cornwall. The campaign is stretched along platform 8 on twelve massive piers. The print and production quality is superb; photographs stunning; graphics and composition excellent; and brevity of text perfect (I mean "Tin Did, Because Tin Can" - how brilliant is that?!).

Each time I go through Paddington (every 10 days or so) I make sure I see these. I'm not Cornish but the text and images create a surge of pride for the legacy of the miners and their industry. For an ad campaign to create that type of response within the viewer is rather remarkable I think. It's been 8 years since my last visit to Cornwall which is a shame because it is a remarkable landscape.

The Paddington campaign launched 2 November 2006. The Credits pier lists the following: Absolute Design; August One; Barry Gamble; Consumer Connection: Excessive Energy Communication; Fifteen Cornwall; First Great Western; Hard Working Words; N3 Display Graphics; Nector Events & Publicity; Nework Rail.