David Reed Watson's photostream

Why does this look like I just spray painted this? Because I actually did. Once the kerning was in the right place and the type was approved I cut out the stencil, spray painted it and then scanned it in.

This was a banner ad I did for Miller when we had them as a client.

This was a banner ad I did for Miller when we had them as a client.

Copywriter - Evan Fry
Art Director - Dave Swartz
Me - Keeping it real. Keeping it consistent with all of the other magazines this was put it and yes, hours and hours of kerning. Did you know that Kern is a 4 letter word?