Social media

Why doesn't the typical meeting work for you anymore? Why, when you see the laptop come out and the lights start to dim, do you feel an overwhelming sense of dread?

Maybe you've become used to a different way of interacting; a different kind of media. Social media.

What is social media? I think of it as a group of media producers that is primarily it's own audience.

I was first introduced to this idea by Alex Vieux of Red Herring, who defined the Red Herring media ecosystem as a global social network of entrepreneurs, technologists, and financiers who were primarily interested in each others' activities and ideas.

A short while later I sat next to Ross Mayfield of Socialtext, who for three days running attempted to convince me of the power of wikis -- I am sad to say, without success. Those of you who know me are aware that I can be quite slow on the uptake sometimes.

Later I met Jerry Michalski, who is so passionate about social media that he named his company Sociate.

You wouldn't be reading this if you weren't already connecting to the world of social media. Which is why, I submit, that meetings of the traditional type don't work for you any more. You're no longer a couch potato, watching TV in the evening, being spoon-fed your media. And you don't want that role in your business meetings either.

You've become a part of the social media ecosystem. In addition to being a consumer of media, you're now also a producer. You've become accustomed to having a voice in the conversation. Social media is a clear phenomenon and it isn't going away.

So you can imagine my surprise when I searched the web for a simple, clear definition of social media and came up empty.

My definition is in the picture above.

What's your definition? Please leave a comment and share your thoughts.