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All Blacks

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Uploaded on Nov 14, 2009

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White-collar workers (Coffee Break)

A coffee break is a daily social gathering for a snack and short downtime practiced by employees in business and industry. The Pan American Coffee Bureau popularized the term in the United States in 1952, but it has become widespread in the modern world[citation needed] and occurs whether or not participants actually drink coffee.

The coffee break corresponds with the Commonwealth terms "elevenses", "morning tea", "tea break", or even just "tea". However people outside the United States increasingly use the term "coffee break".[citation needed] An afternoon coffee break, or afternoon tea, sometimes occurs as well.

The coffee break allegedly originated in the late 19th century in Stoughton, Wisconsin with the wives of Norwegian immigrants. The city celebrates this every year with the Stoughton Coffee Break Festival. In 1951, Time noted that "[s]ince the war, the coffee break has been written into union contracts". The term subsequently became popular through a Pan-American Coffee Bureau ad campaign of 1952 which urged consumers, "Give yourself a Coffee-Break — and Get What Coffee Gives to You.". An alternative legend of the advertising world credits John B. Watson's work with Maxwell House for helping to popularize coffee breaks.

en.wikipedia.org/wiki/Coffee_break

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Uploaded on Nov 12, 2009

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Bruxelles

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Uploaded on Nov 11, 2009

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Catania, teatro Bellini

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Uploaded on Nov 11, 2009

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