There is a trend in English advertising of public services (income tax, TV Licensing) to give people a feeling of being watched over constantly and not having a way to avoid it.
In the case of TV licensing I can - I don't have and I don't want a TV.
Advertisements like this are an insult to anyone paying their taxes and generally obeying the law and they are an affront and terrible reminder for anyone who lived in the past or fled a country where your government spies on you.
I just wait for the first fees to be paid for people that report those malcontents who dare to watch TV without paying. V for Vendetta is not that far off, it seems.