Cobra

Hi, I know my homemade lightbox isn't perfect, but tell me what you think anyway!

With the launch of the Ericofon, popularly called the Cobra, a new type of telephone was introduced in the world market. Ericsson’s work on this one-piece telephone had begun in 1940, but it was only after the end of the war that the pace of development picked up. This was due in large part to the fact that new materials launched after the war facilitated the construction of a telephone in which everything was included in a single unit.

The Ericofon was launched in 1956. With its spectacular shape it was
primarily aimed at the US market, but became very popular in Sweden as well.
That it was manufactured in six different colors was a minor revolution in
the black and white telephone world. Even more importantly, the Ericofon
created an awareness among telephone manufacturers that a telephone could
have an imaginative design.

Author: Centre for Business History, Stockholm.