Representing Chicago's innovation in retail, this simulated shop window exhibit displays fashions sold at Marshall Field & Co.
An iconic shopping emporium, Marshall Field & Co. started small in 1852 as P. Palmer & Co. Founder Potter Palmer offered patrons the unheard of privilege of returning unsatisfactory merchandise, established fixed prices, and imported European luxury goods. While Palmer established the standards, Marshall Field perfected them. Embodied in the company’s motto “give the lady what she wants,” Field’s hallmark was personal service. More than a department store, for generations a trip downtown to Field’s State Street store was a unique Chicago experience.
Chicago History Museum