Step 2: Think About The Landing (page)
When a potential supporter clicks on your ad, they are directed to a web site page that you have designed specifically for your Google advertisements.
These are called landing pages
They typically include an offer and your SalesForce Web to Lead Form.
•An Offer - something that entices the user to fill out a Web-to-Lead
form, such as "send me more information" or "download a
whitepaper"
•Once they hit the submit button, the Web-to-Lead form - a form that automatically creates a new lead in Salesforce
The landing page has to make sense and it has to lead to the action you want. While you can do this thinking on the fly inside of Google Ad Words, you are probably much better if you sketch it out before hand.
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