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Ladder of Engagement - Version 1 | by cambodia4kidsorg
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Ladder of Engagement - Version 1

What does the ladder of engagement look like for a mash up of personal fundraising with socially networked fundraising?

 

Two ideas:

 

1-People move through different levels of involvement/participation in campaign and your strategy has to help them move

2-People will donate to a charity because a person they like or trust asked them. How can that be spread beyond the original personal fundraiser?

 

beth.typepad.com/beths_blog/2008/02/social-business.html

 

This is a hack of Priscilla and Nicholas Street's Charts

 

www.solidariti.com/article/Levelsofengagement

 

nicholasstreet.org/blog/2007/10/08/e-campaigning-will-lea...

 

Personal Influence theories (Kayta Andresen and Bill S. mention in their book chapter

en.wikipedia.org/wiki/Robert_Cialdini

 

My role was definitely as network weaver

advocacy2.org/index.php/Category:Weavers

but not sure how this might differ from the instigator

  

rjiblog.org/2010/10/01/the-nonprofit-worlds-ladder-of-eng...

 

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Uploaded on February 28, 2008