The Importance of User Experience

Find more deep thinking at Experience Dynamics.

Update!: Experience Dynamics has made this diagram available as a poster-size print, perfect for hanging in your office, cube or team-area. Visit their site for ordering information:

Order a Poster

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This was a fun diagram to work on. Frank Spillers, of Experience Dynamics saw my earlier Flickr diagrams and wanted to commission something similar with some general usability and user experience concepts.

The idea was to emphasize the readability and approachability of the subject matter (keep it fun!) and not overload the map with too many concepts. Hence, this piece: "The Importance of User Experience." (Used here with permission.)

The best part of this diagram, for me, was collaborating with Frank, who's an enthusiastic and dang bright guy.

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Comments

Bradley Allen says:

You know I love this stuff.
Posted 41 months ago. ( permalink )

erin_designr says:

This is cool, Bryce. Are you sure you can't come work with us here at Yahoo!?
Posted 41 months ago. ( permalink )

plugimi says:

Maybe you should make the negative word of mouth-arrow a bit thicker. In my experience, satisfied people will tell some of their friends/peers, but pissed off people will tell EVERYONE. This goes for almost all commercial experience.
Posted 41 months ago. ( permalink )

J2 Design says:

This is great stuff Bryce. You should follow it up with a tutorial of how you assembled the mapping relationships, and how you translated it into the diagram. I'm guessing you're still doing these in Illustrator, right? I love the themepark!
Posted 41 months ago. ( permalink )

livlab says:

This is great, thanks for sharing :)
Posted 41 months ago. ( permalink )

Francis Storr says:

Excellent stuff, many thanks for this
Posted 41 months ago. ( permalink )

D. Keith Robinson says:

GREAT stuff. Thanks a ton for sharing this.
Posted 41 months ago. ( permalink )

fotografik says:

Great work, printed it out and it's up in the hallway of our UX group!
Posted 41 months ago. ( permalink )

Jeff Croft says:

Brilliant. Just great!
Posted 41 months ago. ( permalink )

Amit Deshpande says:

This is amazing!
Posted 41 months ago. ( permalink )

szymonw says:

I can only say: "WOW!" :-)
Posted 41 months ago. ( permalink )

Paul Mayne says:

Right on.
Posted 41 months ago. ( permalink )

ooomz says:

Good one
Posted 41 months ago. ( permalink )

Greg Bernhardt says:

Suitable for poster-size printing and hanging in our development team area!
Posted 41 months ago. ( permalink )

Will Phillips says:

Fantastic work! Time to print out this bad boy...
Posted 41 months ago. ( permalink )

Edge of Space says:

great. I perfectly agree on Negative Word of mouth being included in the diagram. Very nice observation and right on money. Thanks for sharing.
Posted 38 months ago. ( permalink )

netlash says:

Great model!
Posted 37 months ago. ( permalink )

farreaching says:

Hey, glad you like the poster- Bryce and I had fun working on it. Please support our efforts, buy a poster for your cube, office or team workspace:

www.experiencedynamics.com/science_of_usabili ty/usability...

($20 US includes shipping; $25 international shipping included).
Thanks!!
Posted 37 months ago. ( permalink )

Alunmac says:

Top stuff! A fantastic visual.
Posted 35 months ago. ( permalink )

farreaching says:

This poster project is making it's way around the world...thanks to all the people who are helping with translation.

You can currently download the poster in French, Spanish, Dutch, Bulgarian, Swedish, Portuguese (Brazilian). Scroll down bottom left....

www.experiencedynamics.com/science_of_usabili ty/usability...

Coming soon: Chinese (Mandarin), Danish, Greek, Polish, Russian, Turkish.

If you would like to get this poster free, translate it into your own language. Follow the link and send an email.
Posted 34 months ago. ( permalink )

soldierant says:

Frank Spillers (farreaching) has posted an excellent analysis of some of the research and thinking that went into "The Importance of User Experience." While our goal in designing the poster was always a simple one (make it fun, engaging and readable) some of the concepts (Customer loyalty and brand satisfaction, intent to purchase) are obviously things with deep implications for your business: Frank's article provides "a brief glimpse at the science behind what the poster is communicating."
Posted 34 months ago. ( permalink )

白鸦  says:

Chinese translations ：
www.flickr.com/photos/juui/255461414/

MY BLOG：
www.uicom.net/blog/article.asp?id=457
Posted 34 months ago. ( permalink )

huaibing.long says:

you konw, i like it .
Posted 34 months ago. ( permalink )

Drew Olanoff says:

I've been looking for something like this for some time. Thank you!
Posted 33 months ago. ( permalink )

Mike Child says:

Cool graphic.
Posted 33 months ago. ( permalink )

ericpan says:

Awesome.
Posted 33 months ago. ( permalink )

Kafka_ says:

Well done.
Posted 33 months ago. ( permalink )

Ross Hill says:

Brilliant :)
Posted 33 months ago. ( permalink )

bilalusmani007 says:

An excellent work which refreshes mind.
Posted 33 months ago. ( permalink )

flicker2002 says:

very educational. great
Posted 33 months ago. ( permalink )

Rachel M. Murray says:

Hi, I'm an admin for a group called User Experience Design, and we'd love to have your photo added to the group. (Bryce, you're the king of these diagrams...love it!)
Posted 22 months ago. ( permalink )

soldierant says:

Aw shucks, Rachel. Flattery'll get you everywhere! I added the diagram... (and joined your group.)
Posted 22 months ago. ( permalink )

Murali's Gallery says:

Good one, UX in nut shell
Posted 22 months ago. ( permalink )

Bradley Allen says:

Hands off, folks. I had a crush on him first! ;-)
Posted 22 months ago. ( permalink )

prevajanje says:

cleverly put
Posted 21 months ago. ( permalink )

soldierant says:

The good folks at Experience Dynamics have produced another poster in this well-received series! Go check out The Usability of Web Applications. I wasn't able to work with them on this one, but Frank Spillers and co. have created a fun and thought-provoking tool for "team building, educating or evangelizing web application usability efforts."
Posted 17 months ago. ( permalink )

cbgreenwood says:

Is the poster available in German yet? If not, I'd be happy to send you my translation ;-)
Posted 10 months ago. ( permalink )

boockit says:

good job，how can you do that? using photoshop ?or other tools? can you tell me? thanks
Posted 9 months ago. ( permalink )

mommabug09 says:

Has the world never seen a diagram created in Illustrator before? This stuff is all completely common sense and would have executives rolling their eyes if an engineering/marketing/design firm pulled it out during a presentation.
Posted 8 months ago. ( permalink )

Bradley Allen says:

Wow, mommabug09. That came out all wrong, huh?

All well designed things seem like 'common sense' ... uh, once they're created.
Posted 8 months ago. ( permalink )

soldierant says:

I typically don't tend to place much value on what would impress executives during a presentation, so I can't help you there mommabug.

I've been in plenty of executive boardrooms and it's amazing how what you'd think is 'common sense' is rarely on display...
Posted 8 months ago. ( permalink )

farreaching says:

It's available in German yes:
www.experiencedynamics.com/science-usability/ usability-po...

If anyone else would like to translate it, we will give you a printed English version for free..

1. Check to see it's not already in your language:
www.experiencedynamics.com/science-usability/ usability-po...

2. Contact us and request translation
www.experiencedynamics.com/contact

Thanks!
Posted 7 months ago. ( permalink )

jessieqyl says:

Thanks!!!
I hope to get more from "Communicating Design"
Posted 5 months ago. ( permalink )

+++shelle+++ says:

kindly help me..
pls who are contributor of flickr..
this is my research work, kindly help me please..thank you very much!!!
Posted 5 months ago. ( permalink )

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The Importance of User Experience

Comments

Bradley Allen says:

erin_designr says:

plugimi says:

J2 Design says:

livlab says:

Francis Storr says:

D. Keith Robinson says:

fotografik says:

Jeff Croft says:

Amit Deshpande says:

szymonw says:

Paul Mayne says:

ooomz says:

Greg Bernhardt says:

Will Phillips says:

Edge of Space says:

netlash says:

farreaching says:

Alunmac says:

farreaching says:

soldierant says:

白鸦 says:

huaibing.long says:

Drew Olanoff says:

Mike Child says:

ericpan says:

Kafka_ says:

Ross Hill says:

bilalusmani007 says:

flicker2002 says:

Rachel M. Murray says:

soldierant says:

Murali's Gallery says:

Bradley Allen says:

prevajanje says:

soldierant says:

cbgreenwood says:

boockit says:

mommabug09 says:

Bradley Allen says:

soldierant says:

farreaching says:

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+++shelle+++ says:

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