IPod Friendly from BigPond

Directly addressing the competitors advantage is an interesting strategy.
All this ad does is remind me that I can't think of a reason to buy this
off BigPond over iTunes.

Unless there is a piece here that I don't get, like perhaps The Beatles and
Foo Fighters are the only things not available on iTunes? Even if that were
true how many people interpret this differently to me?

Perhaps its meant to trick me into reevaluating BigPond music? Easrier for
me to believe that its just ill conceived.