2012 Boston Marathon. Adidas wanted a popup retail solution that appealed directly to their audience. We set up this custom 20' Cabana unit in Copley Square where it served as a fully-funtional retail store for the brand. The exterior branding of the unit included a wrap with the names of all 27,000 Boston Marathon runners.
Photo Credit: Max Esposito (@EspoOriginals on Twitter)
©2012 Boxman Studios